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First business at age 16. Launched 12 companies since. 5 failed fast. 7 made money. Exited 5. 2 still crushing it. Still building Vietnam's 1st fleet finance company and a ton of other cool stuff. Worked more than a decade+ in leadership roles for world's largest Creative Advertising Agency Networks, including Ogilvy & Mather, Grey, Publicis Group, TBWA. Another decade+, Co-founder and Chief Executive at Shelev Capital, Shelev Vietnam JSC, Lion Ventures. Defi, Crypto & Web3 Mind - Bullish on RWA Tokenization, DePin, Onchain Oracles, Web3 Community Projects, Web3 Entertainment, Carbon Markets. Founder of the WTF Collective.

MERLIN

Chief Navigator
BTC, Crypto, and Web3 OG. Toby worked a decade+ as senior manager for Web giants like Rocket Internet and IBM. Together with his wife, he also build a 8-figure cash-flowing web business purely on instagram. Toby possesses immaculate project leadership skills and a strategic mind.

Toby

Co-Pilot
A senior web marketer with a decade+ management experience at top companies in the fintech and creator industry. He honed much of his web3 experience as a senior manager at Animoca Brands. A relentless community developer and excellent marketing execution leader.

Gary

The Voice
Face Profile of Man in Studio
Undoxed BTC OG and among the influential individuals in the Web3 space in Singapore. Family office among the Forbes List Richest in Singapore. Serial Entrepreneur passionate about Web3, Finance, Technology, and Real Estate. Genesis Member of the Arc Community. Active Community Member in various web3- and creator communities, and X Spaces.

STRATEGist

Strategist
What we do

Invest, build and consult web3 Projects with innovation and
creativity

MERLIN

Chief Navigator

First business at age 16. Launched 12 companies since. 5 failed fast. 7 made money. Exited 5. 2 still crushing it. Still building Vietnam’s 1st fleet finance company and a ton of other cool stuff.

Worked more than a decade+ in leadership roles for world’s largest Creative Advertising Agency Networks, including Ogilvy & Mather, Grey, Publicis Group, TBWA. Another decade+, Co-founder and Chief Executive at Shelev Capital, Shelev Vietnam JSC, Lion Ventures.

Defi, Crypto & Web3 Mind – Bullish on RWA Tokenization, DePin, Onchain Oracles, Web3 Community Projects, Web3 Entertainment, Carbon Markets. Founder of the WTF Collective.

Toby

Co-Pilot

BTC, Crypto, and Web3 OG. Toby worked a decade+ as senior manager for Web giants like Rocket Internet and IBM. Together with his wife, he also build a 8-figure cash-flowing web business purely on instagram. Toby possesses immaculate project leadership skills and a strategic mind.

Gary

The Voice

A senior web marketer with a decade+ management experience at top companies in the fintech and creator industry. He honed much of his web3 experience as a senior manager at Animoca Brands. A relentless community developer and excellent marketing execution leader.

Face Profile of Man in Studio

STRATEGist

Strategist

Undoxed BTC OG and among the influential individuals in the Web3 space in Singapore. Family office among the Forbes List Richest in Singapore. Serial Entrepreneur passionate about Web3, Finance, Technology, and Real Estate. Genesis Member of the Arc Community. Active Community Member in various web3- and creator communities, and X Spaces.

What we do

Invest, build and consult web3 Projects with innovation and
creativity